Market research and Consulting in Strategic Marketing and Business Development

Optimize your targeting in lead generation:

-Set up and development of customers database -Targets Profiling -Qualification de profils -Description of the competitive environment -Identification of future projects -...

Rationalizing and improving the performance of your PRE-SALES activities:

-Targets segmentation -Structure of sales pitches -Lead generation -Appointment settings for your sales team -Mise en place des systèmes d'échanges d'information avec vos équipes -Structure follow-up tools for executives to assess sales performance -…

For your larger projects, evaluating and guiding your teams through:

-Support for your major RFPs (identification of key players, issues and expectations of your targets,…) -Support in understanding what are the main approaches of your competitors -...

Assess the impact of your actions by comparing their results to objectives:

-Satisfaction of clients you target -Economic / Environmental / Social results for the client -Economic results for your company -…

Directing your actions and creating warning systems :

-Monitoring satisfaction -Monitoring economic indicators on the market -Monitoring quality of services -…

Accompanying the conception and application of plans of actions to set up new frameworks

Helping the development of communication and marketing on results, to highlight your progress in the eyes of:

-Your clients -Your partners