The teams of GALLILEO’s MARKET RESEARCH department conceive and implement methods of research and data collection, in order to help the strategic decisions of managers.
GALLILEO’s analytical tools and methods enable managers to build winning strategies thanks to a detailed and reliable observation of markets.
METHODS USED BY OUR MARKET RESEARCH DEPARTMENT
Quantitative studies
Qualitative studies
Documentary research and analysis
…
ISSUES COVERED
Satisfaction
Quality and Performance
Behaviour
Characterizing Practices, Expectations and Needs
Feedback on experiences
Pricing
Trade-Of
Conception & Tests on Offers / Concepts
Image, Popularity, Branding
Measuring impact
Gauging follow-up
Opinion panels
Dedicated Panels
…
Face-to-face
On the phone
Online
…
PROFILES OF INTERVIEWEES
Consumers
Patients
Medical professionals
(GPs and specialists)
Pharmacists
Opticians
Key accounts
Industrials
Local Governments
Service structures
Small Businesses
MPs
People in charge of Operations (buyers, BU directors,…)
Internal collaborators
Applicants
NGOs
…