GALLILEO Business Consulting
Market research and Consulting in Strategic Marketing and Business Development

Études

The teams of GALLILEO’s MARKET RESEARCH department conceive and implement methods of research and data collection, in order to help the strategic decisions of managers.

GALLILEO’s analytical tools and methods enable managers to build winning strategies thanks to a detailed and reliable observation of markets.

METHODS USED BY OUR MARKET RESEARCH DEPARTMENT

Quantitative studies

Qualitative studies

Documentary research and analysis

ISSUES COVERED

Satisfaction

Quality and Performance

Behaviour

Characterizing Practices, Expectations and Needs

Feedback on experiences

Pricing

Trade-Of

Conception & Tests on Offers / Concepts

Image, Popularity, Branding

Measuring impact

Gauging follow-up

Opinion panels

Dedicated Panels

Face-to-face

On the phone

Online

PROFILES OF INTERVIEWEES

Consumers

Patients

Medical professionals
(GPs and specialists)

Pharmacists

Opticians

Key accounts

Industrials

Local Governments

Service structures

Small Businesses

MPs

People in charge of Operations (buyers, BU directors,…)

Internal collaborators

Applicants

NGOs